CD: How to Persuade Customers to Use Energy More Efficiently

Whether you missed the original broadcast of this teleseminar or you attended and just want to listen to the presentation again, order the CD of this event. Use it for yourself, or better yet, set up a training session for other members of your staff at a time that’s most convenient for you. State utility commissions and NASUCA members pay only a shipping and handling fee of $15. You can expect your CD about 10 days after you place your order.

How to Persuade Customers to Use Energy More Efficiently:
 The Pros and Cons of Potential Rate Design Options

Original Air Date: February 11, 2010

Last year, the federal government approved $3.4 billion in grants for 100 “smart grid” projects. Most of these projects include the deployment of advanced meters, making it easier for utilities to implement a wide range of efficiency-inducing rates (EIRs) that can help consumers reduce their peak or total energy consumption and get the most out of smart grid investments.

EIRs can vary by time, condition, or customer behavior. When you align rates with electricity costs, you encourage your customers to use electricity when it costs less. EIRs have their own unique advantages, disadvantages, and design choices, so deciding which ones are right for your customers can be a challenge.

Find out how to design rates that promote energy efficiency when you purchase the CD of the latest NRRI teleseminar, “How to Persuade Customers to Use Energy More Efficiently: The Pros and Cons of Potential Rate Design Options,” which originally aired on February 11, 2010.

Listen as our experts present details on several rate design options and offer advice on how to design time-of-use and seasonal rates. You’ll also learn about the secondary consequences of rate designs, including their effect on different types of consumers and on renewable energy projects.

Whether you’re with a commission whose utilities are using smart grid technologies, have state mandates to reduce carbon emissions or improve energy efficiency, are proposing new rate designs or considering an advanced metering infrastructure, or you’re a regulator who wants to learn more about providing rate-design outlines and reviewing utility proposals—this is one session you can’t afford to miss.

First, NRRI Research Analyst Adam Pollock helps you better understand the advantages and disadvantages of the various rates, as well as some of the design decisions you’ll need to make. Then Evgenia Shumilkina shows you how to develop seasonal and time-of-use rates, including peak periods and rates.

Here’s just some of what you’ll learn when you listen to the recording of this in-depth, 90-minute teleseminar:

• The differences between inclining block, seasonal, time-of-use, critical peak pricing, and real-time rates, and which ones will help your customers become more energy-efficient.
• How rate designs can encourage or discourage distributed renewable energy generation.
• How to decide between critical peak pricing and peak-time rebates: Which one your customers will like best and why.
• How cluster analyses can help you determine optimal seasons or times of day for peak rates.
• How to estimate customer response to proposed rate changes.
  
  . . . and much more!

Hear what the experts say on the subject when you purchase the CD of the latest NRRI teleseminar, “How to Persuade Customers to Use Energy More Efficiently: The Pros and Cons of Potential Rate Design Options,” originally broadcast on February 11, 2010.

Seminar panel of experts:

Adam Pollock, Research Analyst, NRRI
Evgenia Shumilkina, Research Analyst, NRRI
William B. Marcus, Principal Economist, JBS Energy, Inc.
Richard E. Morgan, Commissioner, District of Columbia PUC

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